“My goal is that the SYNOGRAPH shakes up the antiquated idea that scarcity is how we should value art. General Public partnered with Fujifilm to create a technology called SYNOGRAPH (TM), which uses a 3D printer to replicate paintings to nearly exact detail, rather than a simple flat painting. By recreating paintings, artists receive royalties off of each sale, rather than just making money off of a single sale. General Public’s Motto: “Support artists, not art.”Īnother important reason to de Rossi for creating General Public was to give artists, both well-known and up-and-coming, an opportunity to make additional income off of their paintings. Each painting needed to be reproduced as closely as possible to the original, ensuring that the details of the painting were consistent with the original version, down to the brushstroke and texture. Wanting everyone to have the opportunity to own and enjoy the art they love, she began focusing on reproducing paintings through 3D printing.īy using this trademarked technology, paintings could be printed quickly and accurately. Each painting needed to be reproduced as closely as possible to the original, ensuring that the details of the painting were consistent with the original version, down to the brushstroke and texture.Īs an artist and long-time art collector, she realized that great art can only be owned by one person.
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